
What Premium Registrations Tell Us About the .locker Namespace
Premium .locker registrations reveal a clear trend: Web3 builders are choosing .locker to signal intent, ownership, and long-term infrastructure thinking.
April 7, 2026

New gTLDs, Same Old Problem: Standing Out in the Domain Market
Launching a new TLD in the next gTLD round? Learn why digital identity infrastructure, not just branding, may be the key to long-term registrations and relevance.
April 1, 2026

The Web3 Digital Identity Rush: Progress, Friction, and What to Look For in a Solution
With Web3 identity solutions rapidly evolving, understanding friction points and design choices is key to building systems that truly work for registries and users.
March 19, 2026

Web3 Ads Still Lead to Web2 Domains- And That’s the Point
If Web3 is the future, why do Web3 ads send you to Web2 domains? The answer reveals a critical truth about discoverability on the modern internet.
March 10, 2026

The Misunderstood Relationship Between Crypto and Web3
Is Web3 just crypto? Not quite. Discover why cryptocurrency is only one application of blockchain technology and how Web3 is redefining ownership, participation, and digital identity.
February 25, 2026

